8 Successful Marketing Strategies for Contractors in 2023

8 Successful Marketing Strategies for Contractors in 2023 It’s no secret that 90% of consumers nowadays prefer to search for local businesses online. This fact highlights the importance of having effective marketing strategies for contractors. In today’s competitive market, contractors must stay ahead of the curve and use modern marketing techniques to reach potential clients. …

Why Are Your Google Reviews Disappearing? Understanding the Causes and Solutions

Why Are Your Google Reviews Disappearing? Understanding the Causes and Solutions Online reviews influence around 67% of consumers when searching for a service or business. This is why it is so important for your business to show up whenever someone searches for you. Google reviews are also great as they give potential customers confidence in …

Google Universal Analytics (UA) is Going Away: What Your Contracting Business Needs to Know

Google Universal Analytics (UA) is Going Away: What Your Contracting Business Needs to Know Since its roll-out in 2012, Google’s Universal Analytics (UA) has been the go-to analytics service for tracking the performance of your website and marketing campaigns. In 2019, Google Analytics users made up over 85% of the people who used analytics tools. On June …

Google’s New ‘Continuous Scroll’ Feature and What it Means for Your Contracting Business

Google’s New ‘Continuous Scroll’ Feature and What it Means for Your Contracting Business With over 2 billion websites on the Internet, it may be a bit hard to stand out on the first page of a Google search. But that is the goal, isn’t it? If you are not standing out on the first page of the …

7 Advantages of Pay Per Click Advertising for Contractors

7 Advantages of Pay Per Click Advertising for Contractors Did you know that around 33% of businesses use paid advertising to grow their companies and increase brand awareness? Advertising has evolved in recent years. Digital methods are becoming more effective than traditional print advertising. If you are looking for a cost-effective form of advertising that will not …

Why You Need to Optimize Your Website Meta-Descriptions

Why You Need to Optimize Your Website Meta-Descriptions In the US alone, over 3.5 billion Google searches are performed every day. As such, optimizing your website meta-descriptions is essential to ensure that users can find your website quickly and easily when they search for something related to your business. Did you know that website meta-descriptions are one …

Digital Marketing Musts for Contractors in 2023

Digital Marketing Musts for Contractors in 2023 It might surprise you that 1 in 5 businesses fail in the first year. If you want to build a successful contracting business and avoid that same fate, then digital marketing for contractors is for you. These days, digital marketing techniques can target and cost-effectively market your company …

Start the New Year Off Right with These 2023 Marketing Trends

Start the New Year Off Right with These 2023 Marketing Trends Does it feel like you’ve tried every marketing strategy for your contracting business? Well, 2023 marketing trends might bring some new opportunities. With the marketing industry growing around 16% a year, you will need to keep up to date with new strategies to get ahead of your …

Why Online Review Generation Is Essential For Contractors

Why Online Review Generation Is Essential For Contractors These days, an estimated one in ten American workers is a contractor. Working as a contractor comes with unique challenges, and they must be flexible throughout their work day. In order to maintain a steady income and grow your client base as a contractor, you need a strong online …

Outrank Your Competition with Search Engine Optimizations

Outrank Your Competition with Search Engine Optimizations Savvy contractors who update their website often are one step ahead of their competition who haven’t updated their website since the late 1990s. It is essential for contractors to have a modern website in order to be visible in today’s online world, and more importantly, to rank well …