How to Create a Successful Recruitment Strategy

How to Create a Successful Recruitment Strategy It’s no secret that the past year has presented several challenges for small businesses. The ongoing pandemic has forced business owners to rethink their operations while keeping their employees healthy, happy, and most importantly, compensated. These days, candidates are now in control of where they want to work, […]

3 Reasons Why You Should be Marketing to Your Existing Customers

3 Reasons Why You Should be Marketing to Your Existing Customers Many businesses have put thousands or even millions of dollars of their marketing budget into attracting new customers. Time and time again, companies offer incredible deals to new customers with minimal thought or effort on retaining those new customers. An increasing number of businesses […]

The Basics of Digital Marketing

Digital Marketing: How Can It Benefit Your Business? With 21st century technology, we have access to a wealth of knowledge at our fingertips. When we have questions, we turn to the internet for answers. Take advantage by investing in digital marketing. With 313 million active internet users in the United States, cultivating an online presence […]

AltaVista Strategic Partners Recognized as Best Places to Work Finalist

AltaVista Strategic Partners Recognized as Best Places to Work Finalist The events of the last year and a half yielded many unexpected results, one being the mass exodus the United States workforce is currently experiencing. Reports show that people are quitting their jobs more than any other time in the last 20 years. In June […]

Why Online Reviews are Essential to Your Business

Why Online Reviews are Essential to Your Business Big decisions take time and consideration, especially when they involve spending money. Before hiring a company or purchasing an expensive product, most people will conduct a little research. And where is the first place they turn? Reviews. Are Online Reviews Relevant? In this age of technology, we […]

The Marketing Tips Every Contractor Should Be Using Now With Aaron Hockel – PODCAST

Podcast 225: The Marketing Tips Every Contractor Should Be Using Now With Aaron Hockel Dave Sullivan, host of The Roofer Show, invited our Partner and VP of Digital Marketing, Aaron Hockel, onto his podcast. Hockel and Sullivan covered numerous topics regarding marketing tips that benefit contractors through their sales pipeline. Aaron is a digital marketing […]

Why Video Marketing is So Powerful in 2021

Why Video Marketing is So Powerful in 2021 Since the launch of YouTube 16 years ago, video content has taken over the internet, and we need to take advantage. At AltaVista, we are always looking for new ways to help our clients grow their businesses, and video marketing is a great way to do just […]

Critical Google Update – Core Web Vitals

Critical Google Update – Core Web Vitals Is your company’s website mobile-friendly and quick to load? If it isn’t, you’re losing business. Google announced that starting May 2021, Core Web Vitals are becoming ranking signals for search results. What are Core Web Vitals? Google uses loading, interactivity, and visual stability as its three main core […]

Value of Monitoring Website Analytics

Value of Monitoring Website Analytics September 28, 2020 – By Erin Gilday Tracking Website Traffic to Improve Business Currently, there are approximately 1.9 billion websites worldwide. With numerous strong competitors across all industries, it’s important to understand how your website stands out against the rest. In order to determine the impact your website has on […]

If You’re Not Using Google’s New Ad Extension, You’re Losing Business Leads

Stay up to date with Google’s updates and never miss new business opportunities December 10, 2019 – By AltaVista With the steady increase of users searching for “roof replacement companies near me” or “HVAC repair near me” on their mobile devices, businesses must keep up with mobile-friendly ads. Many businesses may question how to keep […]