What Are the Different Types of Programmatic Advertising?

What Are the Different Types of Programmatic Advertising? In an era where consumers are constantly bombarded with an overwhelming amount of content, programmatic advertising emerges as a game-changer, offering unparalleled efficiency and precision in targeting the right message to the right people at the right time. It’s a sophisticated approach that combines data-driven insights, automation, …

Google’s New ‘Continuous Scroll’ Feature and What it Means for Your Contracting Business

Google’s New ‘Continuous Scroll’ Feature and What it Means for Your Contracting Business With over 2 billion websites on the Internet, it may be a bit hard to stand out on the first page of a Google search. But that is the goal, isn’t it? If you are not standing out on the first page of the …

Digital Marketing Musts for Contractors in 2023

Digital Marketing Musts for Contractors in 2023 It might surprise you that 1 in 5 businesses fail in the first year. If you want to build a successful contracting business and avoid that same fate, then digital marketing for contractors is for you. These days, digital marketing techniques can target and cost-effectively market your company …

Start the New Year Off Right with These 2023 Marketing Trends

Start the New Year Off Right with These 2023 Marketing Trends Does it feel like you’ve tried every marketing strategy for your contracting business? Well, 2023 marketing trends might bring some new opportunities. With the marketing industry growing around 16% a year, you will need to keep up to date with new strategies to get ahead of your …

Do I Need SEO for My Contracting Company?

Do I Need SEO for My Contracting Company? There are over 36,000 contractors across the US, and each of them plays a critical role in our society. These contractors supply equipment, materials, and labor to complete manual projects. Without them, we wouldn’t have sturdy or well-maintained commercial buildings. If you’re looking to extend the reach of your …

AltaVista Strategic Partners Makes Inc. 5000 List for the Sixth Consecutive Year

AltaVista Strategic Partners Makes Inc. 5000 List for the Sixth Consecutive Year AltaVista Strategic Partners, the Nation’s leading contractor marketing company, is pleased to announce that it has been named to the Inc. 5000 list for the sixth year in a row. The company has earned the rank of No. 4342, a massive accomplishment as …

Creating a Successful Digital Recruiting Strategy for Your Contracting Business

Creating a Successful Digital Recruiting Strategy for Your Contracting Business It’s no secret that the past few years have presented several hiring challenges for commercial and residential contracting businesses. Overcoming these challenges is critical to maintaining and growing any contracting company.  This is why a digital recruiting plan is so important. Online recruiting campaigns can …

The Importance Of Tracking Website Traffic

The Importance Of Tracking Website Traffic Digital marketing is a complex and ever-evolving field. It can be difficult to know which techniques are working and which ones are not. That’s why it is so important to track website traffic analytics. By tracking website traffic, you can gain insights into what marketing campaigns are generating the …

AltaVista Strategic Partners Celebrates Our 10th Anniversary!

AltaVista Strategic Partners Celebrates Our 10th Anniversary!  For the last 10 years, AltaVista’s goal has been to support contractors in their marketing efforts and grow their companies confidently. As the Nation’s leading contractor marketing company, we have been meeting and exceeding expectations year after year by taking database and digital marketing off our client’s plates …

Updating Your Roofing Business’s Blog: 5 Time Saving Tips

Stop Wasting Time Updating Your Roofing Blog September 26, 2016 – By Aaron Hockel 5 time saving tips for updating your roofing blog Managing a roofing blog is no easy task. It requires dedication, effort, and time. It is that last requirement, time, that is a challenge for many roofers. What they do not realize …