Understanding Your Content Analytics and Measuring Success

Understanding Your Content Analytics and Measuring Success You’ve probably heard the phrase “content is king” thrown around so much in the marketing world. In a way, this is true, because good content can be a powerful marketing cornerstone. In fact, 82% of marketers utilize content marketing to boost their overall marketing campaign. However, creating content itself is …

Email Marketing Foundations: Laying the Bricks for Effective Newsletters

Email Marketing Foundations: Laying the Bricks for Effective Newsletters Everyone remembers those early days of AOL when they’d hear the familiar chiming voice emanating from their computer saying “You’ve Got Mail!” And while the basic premise of email is still very much the same, email marketing has come a long way since then. So has …

What Are the Different Types of Programmatic Advertising?

What Are the Different Types of Programmatic Advertising? In an era where consumers are constantly bombarded with an overwhelming amount of content, programmatic advertising emerges as a game-changer, offering unparalleled efficiency and precision in targeting the right message to the right people at the right time. It’s a sophisticated approach that combines data-driven insights, automation, …

Google’s New ‘Continuous Scroll’ Feature and What it Means for Your Contracting Business

Google’s New ‘Continuous Scroll’ Feature and What it Means for Your Contracting Business With over 2 billion websites on the Internet, it may be a bit hard to stand out on the first page of a Google search. But that is the goal, isn’t it? If you are not standing out on the first page of the …

Digital Marketing Musts for Contractors in 2023

Digital Marketing Musts for Contractors in 2023 It might surprise you that 1 in 5 businesses fail in the first year. If you want to build a successful contracting business and avoid that same fate, then digital marketing for contractors is for you. These days, digital marketing techniques can target and cost-effectively market your company …

Start the New Year Off Right with These 2023 Marketing Trends

Start the New Year Off Right with These 2023 Marketing Trends Does it feel like you’ve tried every marketing strategy for your contracting business? Well, 2023 marketing trends might bring some new opportunities. With the marketing industry growing around 16% a year, you will need to keep up to date with new strategies to get ahead of your …

Do I Need SEO for My Contracting Company?

Do I Need SEO for My Contracting Company? There are over 36,000 contractors across the US, and each of them plays a critical role in our society. These contractors supply equipment, materials, and labor to complete manual projects. Without them, we wouldn’t have sturdy or well-maintained commercial buildings. If you’re looking to extend the reach of your …

AltaVista Strategic Partners Makes Inc. 5000 List for the Sixth Consecutive Year

AltaVista Strategic Partners Makes Inc. 5000 List for the Sixth Consecutive Year AltaVista Strategic Partners, the Nation’s leading contractor marketing company, is pleased to announce that it has been named to the Inc. 5000 list for the sixth year in a row. The company has earned the rank of No. 4342, a massive accomplishment as …

Creating a Successful Digital Recruiting Strategy for Your Contracting Business

Creating a Successful Digital Recruiting Strategy for Your Contracting Business It’s no secret that the past few years have presented several hiring challenges for commercial and residential contracting businesses. Overcoming these challenges is critical to maintaining and growing any contracting company.  This is why a digital recruiting plan is so important. Online recruiting campaigns can …

The Importance Of Tracking Website Traffic

The Importance Of Tracking Website Traffic Digital marketing is a complex and ever-evolving field. It can be difficult to know which techniques are working and which ones are not. That’s why it is so important to track website traffic analytics. By tracking website traffic, you can gain insights into what marketing campaigns are generating the …