Building An Email Newsletter For A Commercial Contracting Business

Building An Email Newsletter For A Commercial Contracting Business February 1, 2020 – By Aaron Hockel Email Newsletter Marketing for Commercial Contractors   Even though email marketing has been around for over 25 years, it is widely considered to have the highest engagement and ROI of any digital marketing medium. According to the Data and …

Facebook and Instagram Marketing for Roofers in 2020 PODCAST

Effective Facebook and Instagram marketing strategies for roofing contractors in 2020. December 13, 2019 – By Aaron Hockel Click Here to Listen to the Podcast AltaVista partner and vice president of digital marketing, Aaron Hockel, recently joined Dave Sullivan on the Roofer Show Podcast to discuss Facebook and Instagram marketing strategies for residential and commercial …

Facebook and Instagram Ads for Commercial Contractors

Should commercial trade contractors use Facebook and Instagram ads? October 15, 2019 – By Aaron Hockel The Value of Facebook and Instagram Ads   There are two undeniable facts about Facebook and Instagram. First, they are both used by a staggering amount of people on a daily basis. Second, those people use them for almost …

AltaVista Strategic Partners Recognized on 2019 INC 5000 List

AltaVista achieves 3 year growth rate of 87%. August 21, 2019 – By Aaron Hockel AltaVista Ranks #3830 on 2019 INC 5000 List AltaVista Strategic Partners placed #3830 on the 2019 INC 5000 List. Only 57 Baltimore area companies made the 2019 INC 5000 list, with only four of these being in the Advertising/Marketing industry. …

Fake Google My Business Listings Are Costing Contractors Legitimate Leads

Widespread use of deceptive practices are costing legitimate contractors leads June 26, 2019 – By Aaron Hockel Quick Explanation of Google My Business Listings A verified Google My Business listing is supposed to represent a brick and mortar location customers can visit. As a result, it is a major factor in determining Google’s local search …

The Home Depot Is Cutting Roof Installation Services

Opportunity For Roofers To Capture New Leads March 21, 2019 – By Aaron Hockel Home Depot Ending Roof Installation Services After a 16 year run, The Home Depot is exiting the roof installation business. According to industry sources, the big box retailer will begin winding down the service offering in the near future. Siding, insulation, …

Listening for Residential Painting Leads PODCAST

Capture residential painting leads and referrals through social media listening November 28, 2018 – By Aaron Hockel Click Here to Listen to the Podcast AltaVista partner and vice president of digital marketing, Aaron Hockel, recently joined Chris Shank on the PDCA PaintED Podcast to discuss the concept of social listening and how painters can do …

Google Local Services Ads For Roofers

Google Local Services Ads For Roofers – Take Advantage of Google’s Newest Ad Format September 19, 2018 – By Aaron Hockel What are Google Local Services Ads for Roofers? Google Local Services Ads, pictured below, are a newer ad format that directly connects homeowners with qualified contractors. While the program is designed to help homeowners …

Landing Pages: Where Clicks Become Customers PODCAST

Landing pages are often the most important part of any online marketing campaign. July 25, 2018 – By Aaron Hockel Click Here to Listen to the Podcast AltaVista partner and vice president of digital marketing, Aaron Hockel, recently joined Chris Shank on the PDCA PaintED Podcast to discuss all things landing pages. Highlights from the …