Savvy contractors who update their website often are one step ahead of their competition who haven't updated their website since the late 1990s. It is essential for contractors to have a modern website in order to be visible in today's online world, and more importantly, to rank well on search engine results pages (SERPs).
A high ranking on the SERP will ensure that potential customers will find your website before your competitors. Here are some tips on how to outrank your competition with search engine optimizations (SEO).
Search engine optimizations (SEO) are techniques used to improve the ranking of a website on the SERP. The higher the ranking, the better the chance of potential customers finding your website. SEO involves optimizing both the content and structure of a website to make it more advantageous to search engine algorithms.
There are two types of SEO: on-page SEO and off-page SEO. On-page SEO refers to optimizing the content and structure of your website, while off-page SEO refers to building links from other websites back to yours. Here's how you can ensure your website always appears at the top of the SERP.
One of the most important things you can do to improve your website's ranking is to ensure that your content is well-written and keyword-rich. Your website's content should be informative and relevant to what potential customers are searching for.
In order to figure out which keywords to target, you can use a keyword research tool such as Google Ads Keyword Planner.
In order for your website to rank well, it needs to be easy for search engines to crawl and index. A well-structured website will have a clear hierarchy and keyword-rich titles and metatags.
You can use Google's Webmaster Tools to check if your website is well structured.
Once you've optimized your website's content and structure, you need to promote it in order to build links and improve your ranking.
You can do this by submitting your website to directories, writing articles and guest posts on other websites, and participating in online forums.
It's important to monitor your website's ranking on the SERP. You can use a tool like Google Analytics to track your progress. If you see that your ranking has dropped, it's important to take action in order to fix the problem.
There are a few different ways to tell if you're outranking your competition. The most obvious way is to do a search on the SERP and see where your website appears. If you're consistently appearing in the top spot, then you can be confident that you're outranking your competition.
Another way to tell if you're outranking your competition is to track your website's organic traffic. If you're seeing an increase in organic traffic, it's likely that you're outranking your competition. You can track your organic traffic using Google Analytics.
If you want to outrank your competition, it's important to write SEO-friendly content. Here are a few tips on how to write SEO content:
When writing your content, it's important to use keywords in a strategic manner. You should use keywords throughout your content, including in the title, in the body, and in the metatags. However, you should avoid keyword stuffing, which is when a website stuffs its content with so many keywords that it becomes difficult to read.
In addition to being keyword-rich, your content should also be readable. This means using short paragraphs, clear headings, and easy-to-understand language. If your content is difficult to read, people will leave your website without reading it.
To outrank your competition, you need to write unique content that's not only keyword-rich but also informative and interesting. If your content is a rehashing of what's already out there, it's not likely to rank well. However, if you take the time to write original content, you'll stand a better chance of ranking well and attracting attention from potential customers.
Your content should include call-to-actions, which are statements that encourage the reader to take a specific action. For example, a call-to-action might tell the reader to "click here to learn more" or "sign up for our newsletter." Including call-to-actions can help to increase your website's conversion rate.
Once you've written your SEO-friendly content, don't forget to share it on social media. Social media is a great way to promote your content and attract attention from potential customers.
If you want to stay ahead of the competition, it's important to keep up with the latest SEO trends. Here are a few things that you should keep in mind for 2022 and beyond:
Voice search is becoming increasingly popular, so it's important to optimize your website for this trend. When people use voice search, they typically use long-tail keywords. So, make sure to include long-tail keywords in your content.
Google is moving toward mobile-first indexing, which means that it will primarily use the mobile version of your website when determining your ranking. This means that it's more important than ever to have a mobile-friendly website.
Featured snippets are becoming increasingly popular, so it's important to optimize your website for this trend. A featured snippet is a brief answer to a search query that appears at the top of the SERP. To optimize for featured snippets, make sure to include short, clear answers to common questions in your content.
Video content is becoming more and more popular, so it's important to include videos on your website. Videos can help to engage viewers and improve your website's SEO.
Schema markup is a code that you may add to your website's content in order for search engines to better understand it. Adding schema markup to your site may raise your click-through rate and help you rank higher in the SERP.
By following the trends in search engine optimizations, you can ensure that your website will be well-positioned for success in 2022 and beyond.
If you need help implementing the latest SEO strategies, give us a call at AltaVista, your strategic partner in digital marketing.