Stay up to date with Google’s updates and never miss new business opportunities

December 10, 2019 – By AltaVista

With the steady increase of users searching for “roof replacement companies near me” or “HVAC repair near me” on their mobile devices, businesses must keep up with mobile-friendly ads. Many businesses may question how to keep up with the times and make their websites and ads as mobile-friendly as possible, but it’s not that simple – until now.

What are lead form extensions?

On October 31, Google unveiled a new ad extension that can be used for search campaigns, called lead form extensions. Lead form extensions are exclusively made for search ads on mobile devices, making it possible for customers to contact a contractor about an estimate right from the ad.

With this new extension, customers can submit their name, phone number, email, and postal code to get more information without ever having to leave the ad – talk about convenient! Not only is this convenient for the customer, but local businesses are benefiting as well.

Why do lead form extensions matter?

Over 65% of clicks on paid Google search results come from mobile devices, which is only going to increase over time. In addition to the rise of Google searches on mobile devices, the average cost per click is $2.94.Your Ads account will benefit from Google’s release of the lead form extensions for many reasons, but mostly due to the fact that the user never has to leave the search engine results page, making it much more user-friendly than clicking through to a business’s site on a phone.

Lead form extensions are crucial for local searches

Did you know that 50% of “near me” Google searches done via mobile result in a store visit? This includes all the more reason to include lead form extensions in your business’ advertising. It has never been easier to integrate lead generation and customer’s information in mobile ads. It’s a win-win for the customer and for the advertiser.

How do I add these to my search campaigns?

Adding lead form ad extensions is done right from your Google Ads account the same way any other ad extension is set up. Contractors can open their ad extensions, click the blue add extension button and select Lead form extension from the list. Google Ads will walk users through the setup and there are also helpful articles in the Google Ads Help Center.

Need help adding lead form extensions to your current Google Ads campaigns? Looking for help on how to get started with Google? The team at AltaVista Strategic Partners is here to help. Please contact us for a free consultation. We look forward to working with you!

Aaron Hockel

Aaron Hockel is a Partner and the VP of Digital Marketing at AltaVista Strategic Partners. A University of Maryland, Baltimore County (UMBC) alumnus, Aaron expertly crafts digital marketing strategies that drive success for clients, leveraging his deep industry knowledge and innovative approach.