Instagram is one of the most effective ways to market and brand your contracting business

May 4, 2018 - By Aaron Hockel

With small businesses now spending an average of $75,000 a year on digital marketing, most companies are looking for a way to cut corners. Social media engagement is a great way to get eyes on your products and services without having to spend too much on advertising. Instagram branding allows you to show off your best work for free. As social media engagement grows, companies are realizing that images and videos make a big impact. Instagram is a great medium to take advantage of users' love of content. You could even hire a professional photographer and have them add photos to your account. If you're interested in unlocking the power of Instagram marketing, make sure you follow these 3 tips.

1. Hashtags Matter

While hashtags are hit or miss on some social media marketing channels, hashtags are used frequently by Instagram users. Hashtags allow users to track trending stories and what's going on in popular culture. Watch popular trends and find a way to link your products and services to trends. If there's a big storm coming, it's a great time to talk about how to protect gardens and landscaping. When snowstorms are about to hit, you can remind users to protect their roofs. Here's a few more generic hashtags contractors can use to show up in more searches:
  • #homeimprovement
  • #homeremodeling
  • #remodelingideas
  • #roofingcontractor
For the last one, contractors would just switch up roofing for their own trades - #paintingcontractor or #plumbingcontractor.

2. Stories Are A Hit

Telling a story is a great way to get people engaged with your content for longer than the traditional one or two seconds people watch when scrolling. You can take photos of a rehab gig and you can order them in a story. Give your followers a play by play by adding text and hashtags. Link to other service providers and companies by tagging them in your stories With video about to account for more than 80% of all internet traffic in the coming years, add as many videos as possible.

3. Update Early And Often

Your brand will benefit from constant engagement. Follow brands that are complementary to your services and take opportunities to collaborate. When you do work together, take lots of photos and make sure you tag them. You'll have the opportunity to share an audience and grow your sales. Put together a schedule of how you'll be updating your feed over the course of a month. Make sure you're paying attention to holidays. Watch what your competitors are doing. Be open to learning from the kinds of posts that have been a hit for companies in your market and you'll be able to outdo the competition next time.

Instagram Branding Works Wonders

When you've just finished an amazing project, the first thing you might want to do is to take a vacation. The first thing you need to do is to take some photos of your latest work. Instagram branding allows one project to turn into a second project by showing potential clients exactly what your contracting company can do for their site. Need help launching an Instagram campaign for your contracting business? Click here to contact AltaVista Strategic Partners for a free social media marketing evaluation. Want to know who you are working with? Click here to meet our team of marketing experts!

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