Every Contractor Using Facebook Will Notice Facebook’s News Feed Update

January 15, 2018 – By Aaron Hockel

How is Facebook’s News Feed changing?

Last week Facebook CEO Mark Zuckerberg announced in a blog post that major changes were coming to Facebook’s News Feed. The company is making a major shift to greatly reduce the amount of posts people see from brands, businesses, and publishers. Pages like Foxnews, which typically post 40,000 times or more each month, will see a major reduction in the reach of their posts. These posts will be replaced by content from friends and family that draw social engagements, such as likes, comments, and shares. The goal is to making each visit to Facebook more meaningful, albeit shorter in duration. Click here to read Mark Zuckerberg’s full announcement or watch this quick video from Facebook that explains how they determine what content appears in News Feed:


How will this impact contractors?

While contractors do not gain as much from Facebook as major brands, they will still see a reduction in the reach of their social posts on the site. If posting a picture reached 100 people, that number will be declining once these changes are full implemented. How far reach will decline is hard to determine, but based on other reports, it could be significant. Big picture, this could diminish the impact of regularly posting to Facebook for contractors.

Does this make Facebook dead for contractors?

Absolutely not. While it will be harder to reach users on Facebook, contractors still need a presence. Facebook pages will continue to rank highly in branded Google searches, are a great place to aggregate reviews, and be recommended by past customers when their Facebook friends ask for recommendations. As social media continues to evolve, so will the ways contractors use it to reach and engage customers.

Need help with your Facebook strategy or social media presence? Click here to schedule a free social media consultation for your contracting business!

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