Here are the biggest announcements, product updates, and news stories impacting the digital marketing industry last week:
Snapchat Launches Self Serve Vertical Video Ads Platform
Ready to advertise on Snapchat? The company rolled out a new self serve feature that allows advertisers to set up and purchase vertical video ads through their ads manager platform. This is a big step for the organization in terms of growing its advertising base. In the 6 months after it rolled out self serve ads, Instagram grew from a couple hundred advertisers to more than 200,000. For more on this, checkout Ginny Marvin's write up on Marketing Land.
Google AdSense Allowing 300 x 250 Above The Fold Ads
Google announced last week it will begin allowing the popular 300 x 250 ad unit to be placed above the fold on mobile devices. Google's research demonstrated that placements above the fold drew viewability rates of almost 70% compared to only 50% for placements directly below the fold. This chart summarizes how page position impacts viewability of ad units.
YouTube Pauses Ads
Noticed ads missing in mobile YouTube search results? The company last week paused TrueView Discovery ads as it works to launch additional brand management tools for advertisers. According to Google, the ads have been paused as a way to speed up the process of rolling out the new brand safety measures. The ads expected to be offline until the end of June 2017. The affected ads are the "related videos" that appear in mobile search results.