Weekly Digital Marketing Roundup

March 5, 2017 – By Aaron Hockel

Here are the biggest announcements, product updates, and news stories impacting the digital marketing industry last week:

Instagram Story Ads Now Available To All Businesses

This week news broke that Instagram Story ads are now available to all businesses via Facebook’s Ad Manager and Power Editor. Story ads will be sold on a CPM basis and can be designed with specific objectives, such as website clicks or mobile app installs. The ad will not be clickable at this point, have a maximum length of 15 seconds, and impressions will be counted immediately upon a video launching. Checkout the below example of an Instagram Story Ad from Air BnB or click here for more on this story from Social Media Today.

Facebook Adds ‘City Guides’

In a new feature designed to boost personal experience sharing and recommendations, Facebook has rolled out ‘City Guides’. The premise is simple; users can navigate to the ‘City Guides’ menu where they can find a list of major cities and view a listing of what friends have visited each. Taking things a step deeper, clicking on a specific city will enable users to see what types of places and attractions friends visited while in a specific city. This feature is still be rolled out and it is unclear yet when or if listings will feature ads. Click here to read Andrew Hutchinson’s write up on Social Media Today for more information.

Google Showing Price Extensions Across All Devices

Last week Google confirmed price extensions in AdWords will show in search results on all devices. There is no major change to how they appear in search results, simply that they will now be shown across searches on all devices. This is important because price extensions can increase click thru rates by as much as 120%. Click here for more information on price extensions.

Missed last week’s roundup? Click here for the biggest digital marketing stories from last week!

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Aaron Hockel

Aaron Hockel is a Partner and the VP of Digital Marketing at AltaVista Strategic Partners. A University of Maryland, Baltimore County (UMBC) alumnus, Aaron expertly crafts digital marketing strategies that drive success for clients, leveraging his deep industry knowledge and innovative approach.