LinkedIn is a powerful and untapped marketing opportunity for B2B construction companies.

May 30, 2018 - By Aaron Hockel


There’s no shortage of ways to promote your construction business online.

You’ll find countless articles highlighting the importance of social media, review sites, and email marketing for business. But what about LinkedIn?

LinkedIn is one of the most popular online networks in the world. In fact, LinkedIn boasts over 467 million members. Whether you’re looking to promote your brand, build connections, or find new business, LinkedIn can give your business a huge boost.

Is your construction business taking full advantage of LinkedIn? If you’re not sure, then read on! Check out this article to discover a complete guide on how to use LinkedIn for marketing your construction business.

Your LinkedIn Profiles

There are two important profiles to pay attention to on LinkedIn: your personal profile and your business profile.

Many business owners tend to focus solely on their business profile. Your LinkedIn business profile is a great opportunity for you to showcase your company values and information.

It will be the first impression LinkedIn users have with your business. It’s important to make sure your profile is professional, accurate, and complete.

However, it’s also important to craft a good personal profile. Your personal profile includes your qualifications and accomplishments.

Consumers want to trust construction companies. Your profiles are a good chance for you to show that you have qualifications and a track record of success.

Optimize for Search

LinkedIn isn’t just a good resource for connecting with others. It can also help your SEO.

SEO is search engine optimization. It’s a strategy that improves your overall rank in search engines. It’s especially important to rank high because the top Google position gets 33 percent of all traffic.

You can improve your search engine marketing through LinkedIn. The best way to do this is by putting keywords in your profile.

Think about what words your customers would use to search on Google. They might search for the best construction company in your location. You can target these users by inserting these keywords and rising through the Google ranks.

You can also post useful information via a LinkedIn blog. This will give customers valuable information, but can also link back to your website.

The whole idea is to build traffic through your LinkedIn page. Share content, use keywords, and link back to your website to optimize your profile for search.

Build LinkedIn Relationships

Marketing on LinkedIn all comes down to building relationships.

LinkedIn is a social network. People are looking for connection and professional advice.

You can reach out to industry experts, join groups and even direct message customers. There’s no wrong way to build relationships on LinkedIn. A couple minutes each day could make a big difference for your business.

How to Use LinkedIn for Marketing

This article gave you insights on how to use LinkedIn for marketing. But it’s just the beginning. Fill out your profile, optimize for search, and reach out to build relationships on LinkedIn.

Are you looking to maximize your potential on LinkedIn? We can help. Contact us for more information on our digital solutions today!

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